Often we think of residual marketing strategies as the sale of products that are used up and purchased. But what if ... Residual Marketing Strategies included visiters to the community who keep coming back?
There are many ways of accomplishing the "come back" scenario.
Return Visitors to the family Home
As long As Grandma and Grandpa live there, the kids will keep on coming back home to visit. Small towns across America send off their college age youth hoping they'll return, and when they don't, resigning themselves to the idea that they'll come home to see Grandma and Grandpa. Do they? Sometimes they do, but more often, Grandma and Grandpa eventually retire where the kids are. This process only works as long as Grandma and Grandpa are required to remainemployeed at their local jobs. Once that's done, Grandma and Grandpa do the traveling.
Let's face it folks. We're running out of Grandma and Grandpa's who live in Hometown America. baby Boomers prefer Florida and Arizona if they retire. If not, they're moving closer to the kids in order to take care of the grandkids while mommy and Daddy work. It's a sign of the current economy.
Loser Regroup and Set Off Again
When Little Johnny loses his high-paying job and needs somewhere to lick his wounds and regroup, he goes home. Trust me, he isn't buying collectible arts and crafts, he's saving up for his next exit. Working at the local convenience store isn't going to pay him well enough to ship hiim out again, if he's spending his hard earned dollars on Granny Turner's WicketWocket Coddler, instead, he'll go visit Granny and she'll make him one for free. If his wife dumped him for the Executive on the Third Floor, he's probably busier trying to figure out how to catch Little Bonnie Blue eyes than he is at trying to improve the economy. Either way, he isn't here to frequent the local markets.
We Came Back to Raise the Kids
This pocket of folks have a die hard attitude about what they're going to do on Saturday afternoon. Guaranteed, they'll be at the ball park, roasting dogs and marshmallows on the tailgate with not a single clue what's happening on main street. Not only do they not have any interest in Main Street USA, but they aren't interested in who's entertaining who in the local shopping centers. They travel to BEASTY Market Discount Centerand buy everything in mass quantity to feed that brood of children that surrounds ' them everywhere they go.
As for Entertainment? Little Suzie throws cheerios at Little Billy and he puts Gum in her hair. Who needs entertainment with all that happening?
Residual Marketing Return Factor
Dynamo retailers on Main Street USA recognize the value of drawing in niche markets and bringing them back with quality product, friendly service, and whole spectrum business centers. These community criers attract buying customers with a wealth of variables. Good food, high quality products and service, investment arts, hobby and craft options, entertainment and resort style activity centers welcome them in and draw them back.
If they come back a second time and someone rememberstheir name, remembers to ask about Aunt Betty, and acts like they truly enjoy seeing them again ... You can bet they'll be back the third time.
Residual Marketing Strategies keep your buyers coming back, time after time.
Residual Marketing Strategies-Keep Them Coming Back to Their Hometown
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